Plan and fixed quote: Hollybank Hair
A fictional business, made up to show the format.
- Fix nowEnquiries arrive in four places and some are missed
What I found: Phone, email, the website form and Instagram messages each go to a different place. Nobody sees them all in one list.
What it means: A new client who messages on a busy Saturday may not hear back until Tuesday.
- Fix soonReminders are sent by hand, when someone remembers
What I found: The booking tool can send reminders, but they are switched off. Staff text clients the night before instead.
What it means: Missed reminders mean more no-shows, and the texting takes time every evening.
- Working wellOnline booking itself
What I found: The booking page is quick and clear on a phone.
What it means: No change needed. The plan builds on it.
Not included: a new website. The current one works, so there’s no reason to pay for one.